There are many terms for marketing your business online. Search Engine Marketing (SEM), Social Media Marketing (SMM), and Social Marketing are some of the more popular terms popping up to describe marketing a business to an audience online through social outlets where their potential clients congregate.
While SEO is a process that enables you to gain natural organic search engine rankings, often times this is not enough to really take advantage of the full potential in today's online culture. Today a company is able to obtain faster and larger amounts of potential clients by performing social media marketing. This is typically done by taking advantage of the many social media websites that are widely used by the majority of the people using the Internet today.
Some of the popular outlets to market your business online in social environments are Twitter, Facebook, and Myspace. This however, is just the tip of the iceberg. There are also many news aggregating sites such as Digg, Propeller, Mixx, Stumble Upon, and Reddit that bring great traffic and interested visitors to your website. These sites are included in typical social media marketing campaigns because in order to become effective at marketing on them it takes quite an investment in time and knowledge to understand the rules and culture of each outlet and grow a solid following on them. Most SEM companies such as Website Design 411 have already built up impressive accounts on each of these social websites and their accounts provide immediate access to traffic and potential sales opportunities for clients.
In addition to the social media outlets mentioned above there are many social bookmarking sites such as Delicious and others that allow companies to further their online reach with new content they are producing.
Blogging is the heart of nearly all online marketing campaigns and therefore optimizing your websites blog and including it in a large number of blog feed aggregating sites is extremely helpful in executing your social media marketing strategy.
These are some of the primary methods of marketing your business online. There are many other aspects of social media marketing that can be utilized especially for specific niche companies. Website Design 411 has a solid foundation and continues to push the envelope of social media marketing.
If you would like to learn more or have questions about how you can implement a social media marketing campaign that will bring your company more qualified leads with less investment, then please inquire online now and one of our representatives will follow up with you immediately today!