Facebook is a social networking website that boasts an amazing user base of over 550 Million users and growing. The growth rate for Facebook continues to be strong, and the general public is now using Facebook several hours per day. With a built in platform that has so many users that are actively engaged with the website on a regular basis, it just makes good business sense to place your company in front of as many of those users as possible.
There are many direct and indirect benefits to marketing your company of Facebook. What many companies lack is an understanding of how to go about utilizing the platform in a way that will present their company in the best light while also maximizing the potential opportunities the site offers savvy Internet marketers. It makes sense that many companies are not prepared to properly manage their Facebook marketing campaigns as the site itself is only six years old. Many companies that favor traditional marketing simply don't understand the intricacies of Facebook or how to properly market there.
Website Design 411 stays at the forefront of Internet marketing for our clients. We recommend a robust Facebook marketing campaign that includes not only setting up a Facebook fan page for your business, but also integrating the Facebook API directly into your website as much as possible. Facebook offers integrating opportunities that help people:
Marketing of Facebook is more personal than other forms of advertising. Because it's users tend to primarily connect with their personal contacts on the site, it's best to take a more individualistic and personalized approached when marketing there. The best examples are contests and incentives geared exclusively at your Facebook fan page members. This can extend to contests for member referrals that will help you further your reach on the Facebook website.
By linking your website directly to Facebook, you will find that you will quickly gain a following on your Facebook fan page that you will be able to market directly to on an ongoing basis. Your Facebook followers will like and share your content with their network of friends, virally exposing your products and services to a whole new group of people you had no previous access to.
There are many techniques that we use to personalize your business Fan Page to drive followers to engage with your company on the site and to capture new followers aggressively. In order to stand out from your competition on Facebook it is becoming increasingly important to customize your fan pages and offer unique experiences that most companies to not understand how to effectively pull off.
Google and other major search engines have recently announced that links from business fan pages on Facebook now are a ranking factor in their organic searches. This is further evidence of Facebook's growing influence on the world markets, and a clear indicator that companies must embrace the platform as part of their overall search marketing campaign.
Let us help you setup and manage your corporate branding on Facebook. We are happy to show you several examples of custom fan pages we have developed as well as the respectable following sizes we have grown on them.