Twitter is a micro blogging platform that allows it's users to share short message of 140 characters or less. It is estimated that Twitter has 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. With numbers like this, it is clear why any business should be actively pursuing a marketing strategy that includes Twitter!
Twitter is a much more open marketing platform and is inherently less personal that Facebook marketing. This means that you have to be aggressive to get your message out to the masses or you will easily be lost in the crowd. There is a science to how to approach marketing on Twitter and Website Design 411 has it down pat!
You could say that Twitter is all about who you know, but it would be more accurate to say that it's all about who knows YOU! They first thing you need to do once you have your Twitter strategy in place is to get people following you. There are many ways to do this, but one of the simplest is to ensure that you integrate your twitter profile into your company website. This can be done if the form a widget that can display your Twitter activity or a simple icon that lets your website visitors easily connect with you on Twitter from the main company website. Another effective way to gain more followers is to implement a "tweet button" that will allow users to share your content with their Twitter followers easily.
You want to get people following your company Twitter account and adding you to lists. This will help increase your exposure on the platform. The concept of viral marketing is easily seen in Twitter. Lets say you have an article on your site and someone "tweets' it to their following list of 3000 followers. That's not only 3000 people that can potentially now click on a link to your website, but if they find it interesting or useful, they may also "re-tweet" or share the content with their network of 3000 followers. With only 2 people sharing your content you just got in front of 6000 new potential customers! That is the power of viral marketing. Some of those people will probably follow you so they can see all of your updates directly. In addition other people searching Twitter can now find your content and share it or follow you.
It takes great care, especially early on in your Twitter campaign to ensure that you are maximizing your potential on the platform. By hiring Website Design 411 to manage your Twitter campaing for you, you can rest assured that you will be getting your message out to the maximum viewers possible.