Search Engine Optimization is the process of manipulating your website, it's content, and other outside factors in an attempt to be recognized as an authority website by Google, MSN, Yahoo, Bing, and other major search engines. These search engines then display your website for your targeted keywords in their users organic search results. The number one goal of search engine optimization is to get your company on the first page or even the number one Google organic search result for your target keywords. The vast majority of web users only visit the top three results on their organic search results page. More than 80% of the users stop looking after three results. Only 19% of users will look on the 2nd page of search results. Fewer than 10% make it to page three.
This tells us that in order to receive significant traffic and leads for your website, you need to show up within the top three organic search results for your relevant keywords. Website Design 411 is able to help you get there and start reaping the rewards that your less savvy competitors are currently missing out on.
The actual process of search engine optimization is quite interesting because there are just so many factors that go into properly performing it. Google is the search engine provider with the largest market share (nearly 65% of all searches on the web are done through Google) and therefore is of course the gold standard in search on the Internet. When looking at the many factors that Google takes into account when providing their search results one can become overwhelmed. Some of the major points that must be hit with any SEO campaign are:
Unique content. Content is king with search engines and therefore the more unique content you have on yours the more likely that Google and other search engines will consider your website and authority site on the subject you are attempting to dominate. Good use of keywords in meta tags, content, image alt tags, and other aspects of the on page SEO of the website in question. Fresh content is a great way to get Google checking back with your site regularly. This is normally done through blogs on the website or other methods of adding fresh unique content to the site. We highly recommend integrating a Wordpress blog with any type of website platform that you decide to go with. Website Design 411 has perfected the integration of Wordpress into any existing website. Since Wordpress is by far best and most SEO friendly blogging software, we recommend you use it to it's fullest extent on your website!
Amassing as many relevant links back to your site as humanly possible while ensuring that it appears organic to the search engines themselves is a very big SEO factor. If one attains too many back links too quickly the search engines could deduce that you are attempting to game the system and therefore ban you from their organic search results. Variety of links back to your site including blogs, articles, press releases, content links from other authority websites, social bookmarking, social media links, links form other relevant blogs, and more are required for a robust SEO effort.
Having your website listed in authority directories such as DMOZ and Yahoo can provide authority links back to your site as well as help you get found by your users. These are just the basics of search engine optimization for your site. There are no "magic bullets" when it comes to achieving top rankings on the search engines. All of the information you could possibly need are available for free, most people choose to pay an SEO company because they either don't have the time or don't have confidence that they will be able to perform the necessary SEO steps themselves with confidence. Website Design 411 stays up to date with all of the latest search engine algorithms and patterns. We have the staff and the expertise to help you reach the top rankings and dominate your market regardless of size.
SEO Professionals that care...We have proven SEO techniques and follow all Google accepted guidelines for ranking website naturally at the top of search engines. SEO is tedious and must be done consistently over time to achieve lasting results. We become trusted partners with our clients and take great pride on our partnerships with them. If your company does not yet have a website that is ranked in the major search engines you are missing a very large market of online users who are searching for your products & services online. Search engines account or a larger and larger portion of the United States and Worldwide consumer sales. People no longer rummage through a hard copy yellow pages book when they can hop on the computer and get instant access to relevant search results immediately.
There are so many benefits to being listed on the first page of the major search engines, it's astounding. Having a website ranked on the first pages of Google and the other major search engines brings targeted traffic to your website. These are all going to be people that are actively searching for your products or services. Getting people on the website is the first challenge. Converting them to apply online or call into your company is the 2nd half of the equation. We call this conversions. The best way to convert traffic to potential sales opportunities is to have an easy to navigate well designed website with some solid "call to actions". These includes prompting the visitors to apply online, call your company right away, or even purchase your product online.
Another benefit of first page listing with search engines is instant credibility. People trust Google and other search engines. They may not trust the paid advertisers but statistics show they overwhelmingly trust the natural search engine results they are provided. Being listed at the top of Google and other search engines brings instant trust to your business and increases the chances that a potential client will apply online or purchase your products online when they visit your site.